Why did Google release their machine learning crash course?

Why did Google release their machine learning crash course?


A Michelin Star is a prestigious title that certain choice restaurants win every year. It’s given out in annually published Michelin Red Guides.
This guide has been published for over a century.
Top restaurants can win up to 3 stars, which are considered “worth a special journey.”
Michelin is a French tire company. You may ask yourself why a fucking tire company would give out one of the highest honors a restaurant can earn.
Well… in the year 1900, there were very, very few cars in France, as you might imagine.
To drum up business, car and tire manufacturers created a guide for French car drivers to encourage more people to drive and to build demand for cars.
This guide included maps, hotel and gas station locations, and a range of other useful information for motorists.
Michelin in particular spearheaded this effort.
The guide was very popular. They distributed many copies for free at first, and even got people to pay for copies later on.
By doing this, not only did they increase the total number of drivers, but they also got their name all over the damn place. And now here we are.

Google is fighting a war right now.
I’ve heard people from Google’s Cloud team explicitly say that Google is shooting to dominate the cloud market and have most of their revenue come from that business over the next 20–30 years.
But right now they are losing that war, by a large margin.
Mostly to Amazon, but also to Microsoft (which is currently winning in growth rate even if it’s losing in market share).
Google created an open-source framework called TensorFlow that is partially featured amidst the contents of their Machine Learning Crash Course.
You can absolutely run TensorFlow on Amazon’s cloud service, AWS.[1]
But you better believe Google wants you to run it on Google Cloud.
That’s why this course exists.
To bring ML to more people and companies… sure, but moreso to make sure they use TensorFlow, and as a result — Google Cloud.
Google’s trying to pull a Michelin.

Answered by Carlos Matias La Borde on Quora.com 


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